15 LinkedIn Outreach Templates That Get Replies

The difference between a LinkedIn message that gets a reply and one that gets ignored usually comes down to three things: relevance, brevity, and specificity. Here are 15 templates that work, organized by use case.

Connection Request Templates

1. The Mutual Interest

Hi [Name], I noticed we're both in [industry] and share an interest in [topic]. I'm working on [brief description] and would love to connect with other people thinking about this space.

Why it works: Finding common ground makes the request feel natural rather than transactional.

2. The Compliment

Hi [Name], I saw your recent post about [topic] — really insightful perspective on [specific point]. Would love to connect and follow more of your thinking.

Why it works: Referencing specific content proves you actually looked at their profile.

3. The Direct Ask

Hi [Name], I help [role]s at companies like [Company] [achieve specific outcome]. Would you be open to connecting? Happy to share some ideas if relevant.

Why it works: Some people respect directness. State your value proposition clearly.

4. The Event Follow-Up

Hi [Name], we were both at [event/webinar]. Really enjoyed the session on [topic]. Would love to continue the conversation — mind connecting?

5. The Content Creator

Hi [Name], I've been following your content on [topic] for a while. Your take on [specific insight] was one of the best I've read. Would love to stay connected.

Follow-Up Message Templates

6. The Value-First Follow-Up

Thanks for connecting, [Name]! I saw that [Company] is in the [industry] space. I recently put together a guide on [relevant topic] that might be useful — happy to share it if you're interested.

Why it works: Leading with value instead of a pitch builds trust.

7. The Question

Great to connect, [Name]. Quick question — how is your team currently handling [specific challenge]? I've been working with [role]s on this and I'm curious how others approach it.

8. The Social Proof

Hi [Name], thanks for connecting. I helped [similar company] increase their [metric] by [number]%. Given that [Company] is in a similar space, thought it might be worth a quick chat. Open to it?

9. The Referral Ask

Hi [Name], appreciate the connection. I'm not sure if you're the right person for this, but I help [industry] companies with [outcome]. Would you know who handles [function] at [Company]?

10. The Casual Check-In

Hey [Name], great to be connected. What's keeping you busy at [Company] these days? Always curious to hear what [role]s are focused on.

InMail Templates

11. The Problem-Solution InMail

Subject: [Specific problem] at [Company]?

Hi [Name], I've noticed that [industry] companies like [Company] often struggle with [problem]. We've helped teams like yours [specific outcome] in [timeframe]. Worth a 15-minute chat to see if there's a fit?

12. The Trigger Event InMail

Subject: Congrats on [event]

Hi [Name], saw that [Company] just [trigger event — funding, hire, product launch]. That often means [related need]. We help [role]s with exactly this. Would love to connect.

Industry-Specific Templates

13. For SaaS Sales

Hi [Name], I noticed [Company] is growing fast in [vertical]. We help SaaS sales teams automate their outbound so they can book more demos without scaling their SDR team. Worth exploring?

14. For Recruiting

Hi [Name], I came across your profile and your experience in [skill/domain] is impressive. We have a [role] that I think could be a strong fit. Would you be open to hearing more?

15. For Agency Outreach

Hi [Name], I run a [type] agency and I've been following [Company]'s growth. We helped [similar company] achieve [specific result]. Would you be open to a conversation about how we could help [Company]?

Tips for Better Results

• Always personalize. These templates are starting points. Replace the brackets with real details.
• Keep it under 300 characters for connection requests. LinkedIn caps the note field.
• Send follow-ups. Most replies come after the 2nd or 3rd message. Don't give up after one touch.
• Test and iterate. Track which templates get the best reply rates and double down on what works.
• Automate the process. Tools like LeadGeni can send these templates at scale with AI personalization, so every prospect gets a unique message.